Southern Appalachian Highlands Conservancy

The Southern Appalachian Highlands Conservancy (SAHC) is an accredited, non-profit land trust headquartered in Asheville, NC. SAHC’s mission is to conserve the unique plant and animal habitat, clean water, farmland, scenic beauty, and places for people to enjoy outdoor recreation in the mountains of North Carolina and Tennessee for the benefit of present and future generations.

Highland Brewing Company

Highland Brewing Company supports SAHC through the seasonal “For Love of Beer & Mountains" brews, donating $1 from each pint sold at seasonal release parties and providing space for SAHC to ‘friend-raise’. As part of the partnership, Highland also donates venue space for some SAHC special events, assists with wildlife habitat management, co-leads outings to regional namesake mountains and coves (for which the seasonal brews are named), and helps promote awareness of natural resources of the Southern Appalachians.